A user prefers a website, and businesses benefit much more from it as faster sites have lower bounce rates. With Google’s new added feature you can now see your PageSpeed scores and receive speed suggestions directly in Google Analytics.
With Google now stressing the importance of customer satisfaction and user engagement, website owners now need to take action to optimise their site speed.
The web is getting increasingly faster on all platforms, in fact, according to Google mobile web is now 30% faster compared to last year. It is now more important than ever for website owners to ensure that their websites are up to speed.
According to Google, ‘Making your own site faster is something you can act on today and one of the best ways to improve user experience.’ To help website owners do this Google have launched the new Speed Suggestions report tool in their suite of website performance reports.
Not only can website owners measure and visualise the performance of their websites, but can also now speed up the slowest page of their sites with ‘concrete and actionable suggestions’.
Googles new Speed Suggestions report shows the average page load time for the top visited pages on a website. It also integrates with the PageSpeed Insights tool to produce suggestions for improving the speed of pages.
The PageSpeed Insights tool analyses the contents of a web page and generates a speed score and suggestions to improve on it; the speed score indicates the amount of room for improvement on a page. The closer the score is to 100, the higher the page is optimised for speed.
While in the report, a website owner can click through a suggestions link to see a page with all Google’s suggestions sorted by the amount of impact that it will have on the site speed.
For example; reducing the amount of content that needs to load before users can interact fully with the page.
Though website owners should make note, if urls are rewritten before the urls are displayed in Analytics, or a page requires a login, then the PageSpeed Insights tool may not be able to analyse the page and generate a score and suggestions.
To begin improving on a page which takes the most time to load, a website owner should refer to the existing Page Timings report, which breaks down the average page load time for each page. Once the slowest pages have been identified, Speed Suggestions report can be used to improve on them. The above video shows the tool in action.
Now is a better time than ever for website owners to ensure that their websites are up to speed. It is vital that a site offers the best user experience and site engagement that can be achieved. Google Hummingbird and their new wave of site improvement tools demonstrate that Google are serious about making the web a faster and more engaging experience; websites that fail to do so will certainly be left in the dust.
If you have any other suggestions on how to improve your site speed, then we would love to hear about them. Drop us a comment or get in touch with the team here at Kalexiko HQ.
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