Why Squarespace’s $10 logo is no big deal for designers

Squarespace’s $10 logo design service has caused explosive outrage on Twitter. If Squarespace’s ‘Logos Made Simple’ service has got you worried, don’t worry, if you have mastered your web design craft that is.


Following the recent release of Squarespace’s ‘Logos Made Simple service there seems to have been an unanimous explosion of hullabaloo in social media forums and chatrooms; notably Twitter.

Many designers were left exacerbated by the service, and from the surface you can understand why. Squarespace’s service offers an extremely cheap solution for companies trying to build their brand.


As advertised on their own site, Squarespace explain their service;


Squarespace Logo is free to use for non-commercial purposes. Hi-res logos for commercial use are free for Squarespace customers and just $10 each for everyone else.


In a highly competitive industry such as web design, it comes as no surprise that a service like would come under fire from web designers. The Squarespace logo service was ripped limb from limb by designers, as you can see in the Twitter grab below.



Squarespace Logo was accused of much; from being too quick and too simple a solution (‘just add water’), being aimed for the outright dumb (‘comes with the appropriate level of knowledge to use it’) and the biggest and seemingly most common fear that Squarespace were about to put many smaller designers out of business. In fact, it seems that Squarespace were bashed so much for this that they have even gone as far as to exonerate themselves on their website, stating their service ‘is not a replacement for the brand identity a professional designer can craft and deserves to be compensated for? .

In the heat of the moment you can’t blame designers for getting heated up a bit on the matter. Web Design is constantly becoming a more competitive field, and every day more and more designers open their doors to clients and every day the number of clients become fewer.


While yes competition is tight, and one could deem Squarespace’s service an exploitive and insensitive attempt to merely make profit at the expense of the business of many small designers; on the other hand, I suppose you can’t blame them in a way.


Ok, you may think I have thrown a spanner in the works here, but hear me out before you start getting irate. By no means am I undermining the craft of the designer; here at Kalexiko we pride ourselves on creating unique websites tailored for each of our individual clients. This can only be achieved through hard work, a tight, personal bond with a client and hours upon hours of becoming good at what we do: web design.


Many designers seemed to think that this service was in fact cheapening their own skills, when in fact it isn’t. The Squarespace service isn’t even competition, in the same way a greasy take away can exist on the same street as a luxurious restaurant; both offer a solution to your hunger, but in a different manner.


In this respect Squarespace aren’t trying to undermine and compete with the work of great designers. Instead it merely gives the individual an opportunity to have a go at visualising their own ideas; to have a crack at it so to speak.


This certainly does not mean that thousands of designers and digital agencies will now go out of business. It just merely offers a different type of solution for the individual, and besides, any decent designer should not be operating in thee $10 a logo range.


Squarespace’s solution is merely an entrepreneurial attempt at getting a business model out there, which in today’s digital climate is a daily occurrence. Whereas some companies have a large marketing budget which means that they can shell out a bit more on a quality, full bespoke web experience for their company; which of course they will. On the other hand small starting up companies don’t. Does this mean that they should be banished from the oh-so-vital web element of their company?s success? I don?t think so at all.


If anything, Squarespace in a sense should be lauded for helping to get design and branding back out there again. Branding is being discussed, galvanised and popularised as necessary for a business. This will no doubt lead for a higher demand in good branding, with companies wanting to outdo each other and therefore going bigger and better than their competition.


All that is left for designers to now is to continue creating great designs and push things further, educating the masses in the value of talented designers and of quality design.


For more articles on innovative design check out the Kalexiko blog.