With 2013 now deposited into the archives of the past, now is a better time than ever to look forward to the year in front of you. 2013 was an exciting one for developments in web-design, but 2014 is looking even better.
Last year we took a look at some of the things that we predicted were going to be big in 2013, and as it goes we weren’t far off. We thought that we would do the same for 2014, but focus strictly on what we think you can expect to see in web design in 2014.
So take note of what’s about to follow, cause you will need to get familiar with these web design trends in 2014.
Typography is the unsung hero of web design and thankfully this year will certainly see more experimentation in this department.
In 2014 you can expect to see more fonts with a personality; ones that can stand on their own and still have wow factor to them. This means that designers will move away from your run-of-the-mill standard serifs & sans serifs (could this be the end for helvetica’) and designers will opt for creating their own original and unique fonts.
in 2014 you can certainly expect to see simple and overused fonts being replaced by much more interesting designs.
You may remember we did an article on flat design earlier this year. Many major companies, such as Apple, abandoned their skeuomorphism this year in favour for clean flat design. The release of iOS7 heralded a big game changer with its flat design. As we know, Apple is one of the biggest trend setters in design, so you can be sure that with their adoption of flat design, many others will certainly be following suit.
Large “intro” areas
Though last year we predicted the “Death of Print Design” one idea that has been reincarnated from the medium into web design in the large “intro” area.
The large “intro” area, which is the space at the top of a page usually filled with a large image and little text, seems to be fast becoming the next big trend in web design. These have become very common on home pages and being accompanied by sliders to reside images. 2014 looks to be a big year for the large “intro” area and it isn’t hard to see why. When done correctly they deliver a huge impact, much more than the older technique of the slider. Balanced with little, but original typography, the large “intro” area will instantly staple your site into the memory of a user.
With responsive web design being almost the standard these days, we are beginning to see websites becoming more and more adapted for our mobile lifestyles. Web designers now place a much heavier focus on creating sites that function perfectly on mobile devices , though in 2014 you can expect it to go a step further.
With more and more users using strictly mobile devices to access the internet you can expect to see a heavy accent in how you can engage with sites through your mobile phone. Expect to see enhanced integration with social media, long scrolling sites and a much faster loading speed to ensure that your mobile experience is rival to desktop.
Videos to replace text
With busy lives, who has time to read? This seems to be one of the major ethoses in web design coming in 2014. With this you can expect to see an increase in the implementation of videos this year in web sites.
Videos are becoming extremely easy to produce, and much easier to share on all devices through social media and apps dedicated solely for them). Videos are an effective and easy way to communicate with a user. Typically a user will have a lot more patience when watching a video rather than reading reels of text and as Google Hummingbird decreed, videos are a great way to promote engagement and share signals. Therefore you can expect to see a lot more videos gracing websites this year.
Long scrolling sites
In 2013, we became much more comfortable with scrolling through long web sites to find what we were looking for. This is now being transformed into an art, with more websites using more design techniques like increased white space and responsive design, long scrolling sites are becoming much more common.
Though, if you are opting to join the masses and design a long scroll site, don’t make the same mistake as our web design forefathers. Make sure that you take advantage of space and spread content out. Long scroll sites once fell out of favour due to horrendous content stuffing, leaving sites feeling chaotic and claustrophobic.
Simple colour schemes
In 2014 you can expect to see more sites using simple colour schemes; really simple, like maybe two colours tops.
Designers are beginning to value simplicity in design, this means taking advantage of less colour hues. This trend goes hand in hand with flat design. As we have seen, more and more flat designs are being created and in turn websites are beginning to be launched using very little colour, but valuing the psychological effects that colours have on users much more. Expect to emotionally connect with websites through colour schemes in 2014.
While arguable in 2013 content became King, in 2014 it will be the year of more humble and simple content.
This means you can expect to see shorter bursts of quality content, and not reels of SEO laden stuff. As you may have noticed with the closing of 2013, less and less web pages (other than articles) have more than 250 characters. This is because it makes content much easier to scan.
Removing the sidebar
More for your text based sites, but many sites are experimenting with removing the sidebar to allow for a more visually orientated impact in web design.
Designers are beginning to understand the negative effects of distractions when reading content. Multitudes of images, ads, tabs and calls to action all add to the distractions (which are often found in side bars). By removing it all together you offer a user a much more relaxed and focused experience when reading a page. At Kalexiko we certainly hope this one is here to stay, nothing is worse than missing the point of a page due to focus disorientating sidebars.
Thankfully the reign of the stock photo is over. Nevertheless it is often just as bad to chuck any poor quality photo in a site. In 2014 you can expect to see much more manipulated photography in sites. While this process can be long and difficult, manipulating images with filters, overlays and blurring to compliment other features of the site most of the time creates a gorgeous visual effect.
In 2014 you expect that designers will take photo manipulation to go hand in hand with company branding, to offer a consistent and beautiful web experience.
Now that we are firmly into January, you can expect that 2014 will fly by like time being sucked into a vacuum. By getting to grips with these trends sooner rather than later, you can keep up with the pace in 2014 and ensure that your site is hip, up-to-date and offers better UX than anything in 2013.
Here’s to the year ahead.
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