Hosted by Jaguar Land Rover Research at Coventry Transport Museum, Kalexiko were one of the 50 lucky applicants qualifying to take part out of 100 applications. What made us successful to get this far? Our programming skill set and passion for Land Rovers of course!

With the doors opening on the afternoon of Friday 29th, we hungrily started our journey on an exciting two-day camp. Hospitality was immense with pizza, Diet Coke and an abundance of bean bags and sleeping areas to re-energise. A fleet of Jaguar Land Rover vehicles were also on duty to taxi entrants to their chosen hotel. Nicely convenient. The event proved to be an exciting and endless opportunity for networking alongside interactive museum tours.

Not Short of Resource Supplies Either

JLR had combined a support package like no other; a Land Rover, a Range Rover Evoque, electronic systems, assembled seats, APIs (Application Programming Interfaces) and real vehicle data captured by Land Rover engineers were just some of the samples made available to us. 

To set the scene, JLR’s current ‘Connected Car’ thinking was presented by JLR’s Research and Technology leaders. Entrants were then invited onto stage to pitch their ideas. The best ideas with the best potential were grouped into 10 final groups, ranging from 2 to 8 people within each group.

Coding began Friday midnight with JLR staff opting to stay awake alongside us coders. Concept development and more coding continued right up until Sunday morning.

With a Sunday 1pm cut-off deadline, the judges inquisitively circulated their way to our group for an informal project demonstration to hear us explain our concept. 

Finally everyone assembled in the main event conference room to formally present their ideas to the entire audience.

The five assessment categories we were tested on included:

  • Innovation, Idea & Originality
  • Value Creation & Market Potential for JLR
  • Technical Implementation
  • Presentation Quality
  • Best Design & User Interface

It wasn't a surprise to see almost all the projects were based around  smart phone apps. Applications for car sharing, car history reporting, using car cameras to provide visual journey logs. Even apps for using car data to improve driving and to detect/act on the car driver’s mood and emotions.

Following the judges scoring, the winners were identified. A two man band, Team Instinct, whose idea was to create a nationwide database system of incident hotspots, location and season specific, that exposed vulnerability for ice, flooding and escaped animals.