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Thoughts

The Importance Of Making Changes To Your Homepage

In the majority of cases the home page is the most important page on a website. A viewer will decide from looking at it whether they will continue onto the site or leave.

Whose Fault Is That Breach of Data Security?

The hacker or the company? The latter of course. Saving money by not investing in secure software certainly backfires on businesses leaves your systems open for…

2018 Digital Marketing Trends Are Taking A Turn

2018 will focus on the evolution of marketing, where new developments will slow down print advertising and more companies will realise the benefit of online campaigns…

Gaining quality links through content marketing

On-page optimisation has a considerable effect on creating a successful Search Engine Optimisation (SEO) strategy. Well defined page titles, meta descriptions and…

Benefits of Standing Up and Working on Electronic Desks

Kalexiko have invested in new electronic stand-up desks for the team. A positive change in our studio we never envisaged and now it’s a topic we keep running…

Does your Brand do your Business Justice?

To answer this question we first need to know what a brand actually is, so here’s my take to give you an overview. A company’s brand is more than just it’s logo, it stretches…

Logo Updates for the Mobile Age

In recent times we’ve seen a host of visual refreshments from organisations and companies looking to bring their identity up-to-date. With mobile devices becoming…

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