Prime are a Worcester based PLC. Starting their journey in 1996 with a clear ambition in mind: “to enable areas starved of investment to enjoy the very best community buildings, facilities and services. Prime offers a wealth of specialist services. To simplify the website, we worked closely with the client, breaking down the content into the separate areas of work that Prime undertakes. The homepage details each of its key areas of expertise in separate sections, under “What we do” and the user can find out more by clicking on the relevant service.
To develop Prime’s online presence, detailed planning was carried out to build a new website compatible with desktop and mobile platforms. One of the key outcomes was for Prime to have full control to upload new content to the site, using a customised content management system.
We wanted to design and build a web marketing experience to promote Prime’s services, simultaneously raising awareness of the company and its activities through outstanding online presence.
Usability was an important facet of the website design. Users can now cruise through the new site with ease, yet still be able to access alternative pages flexibly through the fixed navigation. A simple click on this allows users to navigate to another page without having to scroll to the very top.
With Prime’s extensive portfolio of Case Studies making them a leader in their industry, we displayed Prime’s work as unique profiles within an overall comprehensive list. Users can alternate views between a list, grid or map view to suit their preferences. The filter search allows users to narrow the overall list by name, sector type, activity type and size.
Furthermore, taking into consideration Prime are a large company with copious success stories, the News section allows them to showcase all their latest projects, as well as exciting upcoming new builds. Masonry was used to display more relevant articles dependant on what the user is currently viewing.
The Finished Piece
Prime is extremely pleased with the new site. Since the redesign and ability to access the site through mobile devices, there has been a significant increase in traffic with a reduction in bounce rate. With improved usability and the addition of compelling content, there has been increased engagement with website users.
We have a long-term business partnership with Prime in which we share new trends, provide full support and continue to further develop the site. By enchancing its SEO, Prime is assured to remain a leader within the industry, through continuous high ranking of organic traffic on Google.