Branding is a facet of a company that is vital in building a solid foundation of recognition, no doubt about it. In fact, branding can be the most subtle or the most bombastic thing your company ever does but doing it well and making sure that your company is recognised by everything associated with that is difficult, requires unique innovation and an ability to extend beyond your niche.
When you are thinking about how to brand your product you need to consider elements that exist beyond just your companies websites. Typically examples of this revolve around the world of print; posters, banners, adverts, business cards are all typical methods of branding that companies have stamped their identity onto and set them loose into the world.
Sometimes though, certain brands go a little bit further and just nail it. Venturing out into the woods and creating and amazing branding campaign that not only encompasses their own product, but anything that they can possibly relate back; implementing all of the resources that say something about their identity and harnessing them to create a full spectrum of products that speak the brand. It’s a courageous and risky manoeuvre, but some companies manage to take the risk and pull out a branding campaign that is stylish, clever and most importantly memorable.
There are many examples out there, but we have decided to pull five of our favourites from the web to show you how unique and inspiring branding can be. So take a gander at some of these fantastic examples and get creating.
Shou-Wei Tsai: Nelson Clothing Branding
Shou-Wei Tsai’s Nelson Clothing branding is just amazing. It reeks of sophistication and vintage style and gives it an aura of “gentleman-ly-ness” that pertains throughout every item piece in the campaign. Items such as the notebook and the magnifying glass combine with items in the clothing range to convey the brand’s ethos as stylish, chic while still paying reverence to heritage. This continues with the business cards which have a wooden texture to them. The use of the logo is also magnificent. The fountain pen image really projects what the brand is about and it’s simplicity makes it recognisable enough to be implemented as the sole image on the tags and bags. This is really one of my favourite examples of branding.
Richard Arthur Steward: Fast Eddie’s Barber Shop
‘Fast Eddie’s is a no nonsense barber shop found in Allston, MA. one of Boston’s many historical neighborhoods’ says Richard Arthur Steward, the designer of Fast Freddie’s Barber Shop?s branding campaign.
Steward manages to combine the traditional Americana heritage with a more modern simplicity with his branding for the company. The thick, bold Gothic and ATF Bodoni fonts create a very masculine edge while the subversion of the iconic eagle with a comb tells you exactly what this brand is about: a traditional American barbershop with a contemporary edge.
Julian Hrankov: Im Nu
The amount of coffee we get through at Kalexiko is pretty ridiculous, so when we saw what we thought was a coffee brand we were instantly interested. Upon discovering Im Nu we realised that the name speaks for itself.
Im Nu is a coffee substitute: not real coffee! The branding completely deluded, the warm roasted colours and product line is pertinent to the conventions that we see used in many coffee brands today, but Im Nu has an edge to it. It modestly tells you what it is through minimalism and friendly colours; there are no grand gestures and massive call outs. It had us tricked for sure!
Marko Vuleta-Djukanov: VisualMe
Ah the bold simplicity! VisualMe branding is minimised to clean basic shapes, monotoned but bold colours giving it a futuristic space age feel.
What caught our eyes with this one is the multi platform factor; while the branding is still very heavily print based, it transcends into the realms of the digital with the inclusion of device backgrounds. VisualMe demonstrates the ‘less is sometimes more’ ethos with its designs but packs a punch with its bold use of colour.
Rice Creative: The Propeller Group
The Propeller Group came to us with an extremely interesting challenge. They are an artist collective who ride the line between creating work for the art world & commercial world’, said Rice Creative, the group behind the branding for The Propeller Group.
The way in which they dealt with this in their branding is so devilishly simplistic but also ingenious; they merely created two very simplistic logos, subverting the colours to adapt for both facets of the brand. The consistency of the lens based graphic demonstrates adaptability, relativity and robustness of design.
Feeling inspired? We would love to hear about your companies branding ideas, just leave us a comment. Now, get designing!
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