For the year 2011, the Facebook Social Network dominated search queries over all others in the UK. Four different variations of Facebook were used in the top four slots including FB, www.facebook.com, Facebook login and facebook.com within Google US according to Experian Hitwise.
MOST SEARCHED-FOR TERMS IN THE UK 2011
- Facebook login
- BBC News
Within the top 50 searches celebrities such as Kim Kardashian, Victoria Beckham, Kris Humphries reign at the top in search queries. UK internet users clicked to search for the Royal Wedding of Prince William and Kate Middleton who where in the top ten people section to read about.
X-Factor was number one in reality television shows at the top of the charts with the Apprentice in second. Big Brother, Smallville, NCIS and House were also in the top ten list of TV.
The fastest rising people category at number one was Ryan Dunn followed by Adele in second. Rebecca Black, Ed Sheeran, Amy Winehouse and Charlie Sheen were others in top ten searches for 2011 in the UK.
The top destination search category reveals Las Vegas in the number one slot. New York, Disneyland Paris, Jamaica, Orlando, Barbados, Hawaii, Caribbean, Florida and Cuba were featured in the top ten searches online. While many travel destinations were queried these scored higher than others in the United Kingdom.
Food and Drink top ten searches included Asda as number one followed by recipes. Also in the top ten was Tesco, Sainsburys, pizza, chicken, chocolate, Dominos, Morrisons and Argos within the number ten slot.
Users now are typing in the navigational search rather than typing in the URL in the browser for a quicker response and queries to choose from. Google’s Zeitgeist list (spirit of the times) results range from people, places, things, destinations, television and other varieties.
Other top ten search categories within 2011 were ‘what is?’ and ‘how to?’ The ‘What is?’ search category people were looking for AV, scampi, truffles, piles, 4D, cookies, zumba, icloud, copyright and probate completes the top ten. Within the ‘How to’ category at the top of the chart was revise followed by snog, reference, wallpaper, draw, sleep, flirt, geek, pronounce and shuffle.
The fastest rising movies top ten list consists of Breaking Dawn at number one. Final Destination 5, Mean Girls 2, True Grit, Conan the Barbarian, Scream 4, The Inbetweeners, Little Fockers, Transformers 3 and in the last spot was Unstoppable.
Everyone researches pets to see if they are compatible with the family’s atmosphere. The Cavapoo and Cavachon dogs were in the top two spots last year in the search queries. Cats, Pitbull, German Shepherd, Pomeranian, Shih Tzu, French Bulldong, Shiba Inu and Sugar Glider rounded the category.
Featured in the fastest rising Book category in the UK was of course Harry Potter leading the way with Pretty Little Liars in second. Breaking Dawn, Romeo & Juliet, Vampire Diaries, Gossip Girl, Alice in Wonderland, Water for Elephants, Jane Eyre and last but not least in the tenth spot was Atlas Shrugged.
Interesting to see what 2012 has in store for us.
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