Good design is as little design as possible.

The definition of good design is an interpretation that could be viewed subjectively with much debate; every eye perceives differently. Analysing good design principles objectively, takes into account the below common facts that without doubt, makes any design piece favourable by all.


Good design is minimal, modest and discreet. The best design pieces lack exaggeration and excess decoration; with simple lines and no fuss curves, the user is able to adapt the design piece to any environment, be it an existing web platform or room. The visual properties contribute to the wellbeing of the user, and by making the user feel good in their daily life, the usefulness of the product is increased extensively.


The materials and resources adopted are also of the highest quality, with a clever contrast of colours working together effortlessly. White is captured the most cleanly within any framework, whether it be the background on a webpage, or white walls and floor of a studio, setting the mood to showcase any design piece(s).


Good design explores the minimal features required as possible. Non-essential waste in the design hinders its longevity into the future. Focussing on essential features, future generations also appreciate simplicity where less is more. Its timelessness keeps it in fashion for longer.


Innovative design allows the user to start using the product without having to refer to any guidelines or handbooks. Its features are designed so well, being self-explanatory, they speak for themselves, engaging the user to the highest level of understanding the design at first sight. New updates can be applied to technological designs, allowing them to keep up with new innovative processes, e.g. Apple products, which are both easy to use and only require a quick update to operate with the latest functionality.


Good design is never left to risk or chance. A product launch without any user testing, risks customer satisfaction along with the designer’s integrity. Attention to detail, paired with thorough production techniques, are an investment into the success of the design and its practical use afterwards.. Good design always achieves its objectives, whether to store objects, or allow perfect navigation through a user friendly system; the opposite of a poorly designed storage system which only offers the user false promises when all the products fall, if one is removed, defeats its main purpose of being useful and why it was designed in the first place.


“Good design ensures the environment is preserved to its optimum during the life cycle of the product’s longevity, but also during the manufacturing phase. Good design never compromises the natural environment within which the design features reside. To me good design means as little design as possible.”

  • Simple is better than complicated.
  • Quiet is better than loud.
  • Unobtrusive is better than exciting.
  • Small is better than large.
  • Light is better than heavy.
  • Plain is better than coloured.
  • Harmony is better than divergency.
  • Being well balanced is better than being exalted.
  • Continuity is better than change.
  • Sparse is better than profuse.
  • Neutral is better than aggressive.
  • The obvious is better than that which must be sought.
  • Few elements are better than that which must be sought.
  • A system is better than single elements.

– Dieter Rams, 1987