Apple’s upcoming next generation operating system OS X Mavericks is heading our way this Autumn, bringing with it a whole host of exciting new features. One of the ones that we’re most excited about is the new Push Notifications Service for Safari.
In a recent mass email sent out to developers by Apple, the technology giant said to ‘get ready’ for Safari Push Notifications in Apple OS X Mavericks, a feature that is set to activate when Apple’s next-generation operating system launches this Autumn.
The email, titled ‘Get ready for Safari Push Notifications’, Apple laid down what Safari Push Notifications will entail and provides a link to the Safari Push Notifications web page.
So, what exactly did Apple say about Push Notifications?
OS X Mavericks introduces a powerful new way to keep users engaged with your website. You can now use the Apple Push Notifications Service to send notifications to your website users, right on their Mac desktop, even when Safari isn’t running. Safari Push Notifications work just like push notifications for apps. They display your website icon and notification text, which users can click to go right to your website.
As well as this summary, included was also a picture representation of the features implementation.
Safari’s Push Notifications is one of the many additions that Mavericks will bring to OS X. Noted by Apple is that the service will work in the same way as app notifications; stating that pop up message boxes will include a website’s icon, text and web page link. In addition to this, users will even be able to receive messages when Safari isn’t running.
At the moment, OS X notifications are limited to apps, accessible from Mountain Lion’s Notification Center, Mavericks will bring web-based notifications to Apple’s desktop OS for the first time.
Developers are currently being asked to visit the Safari Push Notifications web page on the Apple’s Developer Center Portal for more information on how to go about implementing the service into their websites.
So, what does this mean for your website? Well, it’s very early days yet, but you can be sure that this development offers the chance to interact with your Mac focused website users at a closer scale than has ever been available up until now. You will have the ability to directly communicate notifications from your website to your users, even when they aren’t using Safari; meaning that you can keep them up to date with news from your site at all times.
Of course, fears are circulating around the possible exploitation of the feature; many people have expressed concern that developers may take the opportunity to turn Push Notifications into ‘Push Ads’, which will be a feature that will definitely annoy more people than it will inform.
Of course, with these fears aside, Safari Push Notifications is exciting news for digital marketers. This is an opportunity to project your business even closer than you have able to before, keeping your users up to date all the time with development, news and offers meaning that new strategies and developments are definitely in store.
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