Momiji
The aim
Momiji's charming hand-painted dolls are a truly impressive product and they needed (and deserved) a portentous online platform. The overall aim was to help them gain a senior market position and build their reputation as a world leader in this highly fought niche.
Brilliant user-experience was therefore essential for Momiji and their new website also had to allow multicurrency transactions, ease international distribution and drive product sales.
Graphically and ergonomically the site also had to echo Momiji's quirky, cool brand and this meant incorporating truly impressive graphic images, warm and engaging content and an intuitive, entertaining customer journey.
The result would be, not only an uplift in sales and orders but a loyal cult following for this must have product.
The delivery
Our initial task was to understand the Momiji audience so that we could identify new customers and then make new connections. Stage two was a number of essential revisions to improve page clarity.
A fully integrated site management system was developed and photo-shoots of both products and models were directed. We then created the high-quality graphics required to populate the pages. In addition, a key part of the strategy from day one was to build SEO content to ramp up those search engine listings. When it came to social media, integrated email campaigns and active, live links were used to build loyalty and bring in as many 'like' recommendations as possible.
All this focused activity would help Momiji achieve those all important visitor conversions and establish their profile internationally.
The difference made
Momiji now enjoy a constantly growing and loyal international customer base.
Website traffic has risen by over 50%, helped by both customer-targeted email campaigns and new 'friend-finder' social media engagement. The very precise, clean and contemporary content that we developed and designed for Momiji clearly shows that a site built to meet the needs of (and to delight) your customers, is a sure-fire way to build your sales and brand.
We are now nurturing Momiji's reputation worldwide and we have just launched a new online store for the brand in Australasia and a new Canadian store will be going live in very near future.
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