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For all new business related enquiries, please contact:
Chan Dhillon
Clients Services Director
T: +44 (0)8000 328 055
Love your visitors or enjoy digital droop: a no-brainer
It doesn't matter how gorgeous a website is if visitors find it slow or difficult to use. If they land on your site and go away not just empty-handed but irritated, the site's a failure and your virtual marketing investment is wasted.
Kalexiko works to a number of essential principles to make our W3C-compliant websites user-friendly by design. We want all visitors to do minimal work, have a nice easy time and leave satisfied, with a positive result for our client. These are our key usability questions:
Does it do what it should?
The site must work easily and efficiently, with the emphasis on getting the content read. Lovely Flash intros, complex graphics and the like can slow some sites down, and often provide maximum distraction and minimum useful information to the visitor. Music also is pointless. Unless you're flogging it, of course.
Is it easy on the eye?
The site needs limited and consistent use of colour, with an uncluttered layout that includes plenty of white space. Too many colours and too much happening on the page means the point is lost.
Is the text easy to read?
Clear fonts, good contrast (dark font against light background; going negative often has negative effects). Forget fancy fonts for most on-line work.
Is communication easy?
Things like clear contact details, online enquiry facilities, forums, print-friendly pages, and rapid downloads are important.
There are many guidelines from industry best practice and our own special recipe book to deliver user-friendliness. We love them all.
Is the site easy to navigate?
Menu structures, page links, search facilities, and clear, logical layout are all vital. Waiting times must be minimal; movement round the site must be intuitive; and features like image zooms should bring new and instant clarity.
Can the reader find what they want?
If a visitor doesn't find what they want on a page in a few seconds, they're off. As pages just go on, the audience goes off. Others pack copy with key words; it's primitive drivel, and it won't hit the charts. Well-written, engaging copy helps.
Do pages load rapidly?
People are very impatient online; if the site makes them wait, they're off. To your competitors.
There are many guidelines from industry best practice and our own special recipe book to deliver user-friendliness. We love them all.
