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For all new business related enquiries, please contact:
Chan Dhillon
Clients Services Director
T: +44 (0)8000 328 055
Best fonts and formats: great product design, not art
The whole point of a website is to make everything easy for the reader. Make it hard and they've gone, your money's floating down the drain, and the internet is filled up with a bit more flotsam and jetsam.
Your text must be pleasing to the eye and easy to read, at all resolutions, on all computers and all operating systems. Some fonts work well on the web; others are a disaster.
We keep an eye on new font developments and use the best available for the task.
The fonts we choose will match up well with the style and key messages of your content. Some will be used selectively to grab the reader's attention or to highlight things more subtly. Headings, colours, bold and italic formatting, used properly, are liked by both readers and search engines:
Formatting is very important.
With good typography, the reader feels that everything's in the right place. Page elements such as menus, headings and text body are clearly separated, by font choice, size, colour and weight.
Really, there's 4 basic elements to consider: contrast, size, hierarchy, space.
Contrast
Enables your text to stand out against its background: best contrast for the reader is black (or dark) on white. White on black can be effective if used sparingly, but readers can't stand it for long. Pretty colours in text should generally be avoided like the plague.
Text size
Small doesn't work, not even for the small print. If in doubt, make it bigger.
Hierarchy
Changing type size is one of the best ways to clearly mark out different types of content. Readers learn your layout and can pick out what they're looking for. Then they are more likely to stay longer and read on.
Space
Blank spaces are vital, because they focus attention on the text. That's between words, between lines and between blocks of material. Without the space, your readers are off.
These examples come from our portfolio, and show good typography at work.
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