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For all new business related enquiries, please contact:
Chan Dhillon
Clients Services Director
T: +44 (0)8000 328 055
New branding for Sherbet Ice
A retro favourite presented in a modern guise. The bold, simple font warns that this stuff still fizzes; colour separates the two elements of the word. Black marks the traditional treat fondly remembered by adults, while contrasting candy colours of the second part appeal to the young. The clever strapline can itself prompt salivation through sibilance, and its pale font suggests that the whole thing will melt in the mouth.
