Branding

Branding for a new web portal targeting gay and lesbian communities. The logo unambiguously tells the reader what to expect. It graphically appeals to men and women, with a bold, in-your-face font in candy pink and turquoise that has been cleverly adapted to display a very clear 'same-sex preferred' message via repeated gender symbols incorporated into letters. The appropriately coloured words themselves have gender-related sexual connotations.