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Social bookmarking: a great tool for making your presence felt on the internet
Bookmarking online is similar to bookmarking on your computer — but with enormous personal benefits. You can access a bookmarking site from any computer, and store and analyse far more bookmarks. Whatever a user has bookmarked, as long as it's been appropriately tagged, it is very easily accessible.
The number of social bookmarking sites has really taken off, and they appeal to different audiences having different interests; so material needs placing carefully. Digg is the biggest player, with an expanding demographic — it used to be popular with men under-25, with lower earning levels. The audience now is still predominantly male (just under two-thirds), aged 25 to 34 and earning more. Reddit's audience is just over half male; users tend to be 35-44 with a similar salary profile to Digg. It is very much a mainstream social networking site — so political, environmental, business and entertainment news does well.
From a marketing viewpoint, it's brilliant because it's social; and it's used massively. Anyone can examine the bookmarks of any other site user; a user's peers can all access and share the lists. This mutual sharing of resources means that a steady stream of really useful material goes into circulation. Obviously, you want to create great material that becomes part of an expanding flow.
But there's more. Every time someone shares or bookmarks a web page a new link to that page is created. These links are indexed by the search engines; and search engines like links. This is a great
way to move up the Google popularity charts. And, of course, anyone dropping into the bookmarking site can find a link to the original content — that's potentially more visitors to your website.
There are probably about 30 of the current sites worth initial consideration. Kalexiko can certainly help pick the right ones for your material and target readership, and continue to advise on content. We will help you embed social bookmarking into a larger online campaign. With its potential for sharing and the creation of links, this is a resource worth including.
“This is a great way to move up the Google popularity charts”
