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Email marketing reports: how to light up your successes and learn from your failures
There's little value in sending out email marketing unless you can also find out exactly what works and what doesn't. Like most things, working in the dark just isn't the best way to do anything well.
Our reporting system gives you a comprehensive understanding of campaign successes and failures, pinpointing exactly what went right or wrong and enabling you to improve the next mailing with precision..
This data starts from the most basic: you will discover which email clients your customers are using from the 50 or more available. This is vital information, as it can affect how well your email is displayed. If there are any issues, you can nominate particular email clients to be prioritised in any design fix required. The good news: it's very unlikely you'll have any problems, as our templates are designed to work in all common email clients.
You will be able to see data relating to vital signs like email bounce rates, opening rates and click-throughs, but also gain insight into the campaign's impact on conversions, sales and return on investment.
The targeting data has gold-plated significance. By learning exactly who opened the mail, which parts they were keen on, who thoughtfully forwarded it on, who unsubscribed, and who defined it as spam, you know far more precisely what works and with whom. Then you can do it better next time.
Over a period of time, you'll be able to see clear trends emerging, and can take a strategic view of which sort of content your subscribers find most relevant and which goes down like a lead balloon. You could also ask, perhaps as part of a mailshot. Again, with lessons learned, actions must follow.
And Kalexiko professionals will continue to be your supporters and advisers, in this case to make full sense and best use of the valuable data placed at your fingertips.
Otherwise, each email marketing campaign will be a bit like driving down the road at midnight, in fog, with no lights on.
“By learning exactly who opened the mail, which parts they were keen on, who thoughtfully forwarded it on, who unsubscribed, and who defined it as spam, you know far more precisely what works and with whom”
