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For all new business related enquiries, please contact:
Chan Dhillon
Clients Services Director
T: +44 (0)8000 328 055
Manage email lists cleverly, effortlessly and legally
Imagine updating, analysing, sorting and segmenting an entire email database for a large business. It can feel like sweeping the sand off a beach with a balding toothbrush. And it's surprising just how few website creation and development companies offer their clients a proper way of managing email subscriptions. Thank goodness we're one of them.
Here are the basic things we promise we won't ever do:
A. Spam
B. Buy, rent or sell your data.
Our solution is typical Kalexiko — you tell us what's needed, and we work out how to make it smooth and easy for all users, then create the union of technologies and design to deliver.
You'll be able to synchronise and update your email marketing lists with your CRM software easily; without updated data, an email campaign is hard to target well. Segmenting is vital — the 'close your eyes and fire' approach generally shoots blanks.
Our solution will bring you as many segments as you can handle, based on user demographics and previous behaviour, and deliver personalised emails for increased reader engagement. You can use anything you know about the customers to create a segment; from business sector to specific links clicked on the last mailing to purchase history, for example.
You'll be able to easily deal with email bounces, new subscriptions, withdrawals and so on, including automatic updates from your website subscription form and any unsubscribe requests made.
And Kalexiko professionals will continue to be your supporters and advisers, in this case to make full sense and best use of the valuable data placed at your fingertips.
Everything is strictly above-board. We'll make sure you understand what direct permission to include someone on the list actually means. In short: via legal opting-in online; by filling in a form offline and saying 'yes'; by receiving business cards with 'Is it OK to email you?' asked; or through having bought something off you already. And that's it.
You'll stay the right side of the spam fence that way, and we'll keep you up-to-date with changes to how spam is currently defined; bad guys can be expert filter-dodgers.
“You'll be able to synchronise and update your email marketing lists with your CRM software easily; without updated data, an email campaign is hard to target well”
