Showing posts tagged "content"
Google Analytics: some of the new features explained
It seems that scarcely a week can go by here without us having to talk about Google. It’s not our fault, they keep doing stuff! This time they’ve upgraded Google Analytics, their immensely powerful tool for tracking activity on your website, such as what users of your site are looking at, how many of them there are, how they got there, where they go afterwards, what they’re interacting with and for how long. The big change Aside from the interface improvements, which we’re sure you can discover for yourselves, the flagship new feature appears to be real-time activity monitoring. As …
Making Websites Accessible
It’s all too easy sometimes to take for granted some of the wonders of the technological world in which we live. Like being able to effortlessly browse the web, talk instantly to people thousands of miles away, watch cute videos of pandas and download the new Rihanna song all at the same time. Simply put, we’re rather spoilt when you consider how recently and quickly this technology revolution thing has come about. Tim Berners-Lee, the inventor of the internet (as opposed to Al Gore), has long argued in favour of Net Neutrality, whereby access to the web without interference from …
A/B Testing Explained
If you want to maximise sales from your website it is important that you fully understand A/B Testing. It’s pretty simple and a great way to find out what works well on your site and what doesn’t. It gives you key information about customer behaviours so you can fine tune content and increase your conversion rate. A/B Testing (also known as Split Testing) shows that sometimes, even making a small change can make a significant improvement. Contrast and compare It works like this; for your site you simply create two versions of a page or a function within a page. …
Google Panda: What it could mean for you
Pandas, by and large, are pretty useless creatures. They spend most of their time sitting around eating bamboo or doing nothing, and when they’re not doing that they’re generally asleep. In fact, apart from being outrageously cute they don’t really seem to bring anything to the table, which is just as well since they’re not even tasty enough for us to eat them. Not to be discouraged though, they nevertheless seem to have their adorable little hearts set on extinction, and despite the best efforts of conservation groups their complete ineptitude at breeding does them no favours whatsoever. It’s almost …
Responsive Web Design Explained
Imagine, if you will, that the whole internet is a gigantic flowing waterfall of information, perpetually cascading into a constantly growing pool of other information. Imagine that each web user is standing at the side of the waterfall on, oh I don’t know, let’s say some sort of observation deck, holding a glass that can be filled with a small amount of this information at any given time. This glass can be emptied, and then replenished again with new information ad infinitum, just by leaning over the barrier and dipping it into the waterfall. Imagine that these glasses all have …
The good, the bad and the ugly in web design
Ever been on a website and wondered; one, what you were doing on there? And two, what the website even was? Odds are that you have probably just answered yes. You see the fact is that despite the ever growing power and the sheer domination of the internet, there are still some websites out there that are far from impressive and find themselves falling way behind. If you are attempting to create a website for your business then you must realise how important it can be…don’t look at it as a secondary tool! In today’s fast paced media world, the …