Posts in User Experience
Effective techniques to encourage website sign-ups
Having a great looking website that informs and delights is of paramount importance. However, just because someone is viewing your site, this doesn’t automatically mean they are going to become a paying customer. That’s why sign ups are a really important conversion tool. It’s a bit like being a shop assistant or owner. Someone wonders into your store and has a mooch around. They may even look quite interested in certain products but after a few minutes, they simply stop browsing and walk out. It’s only then you realise you should have walked over and asked if they’d like any …
How do I make a great website that’s easy to use?
OK, let’s start with a useful definition Wikipedia tells us that usability is – ‘the ease of use and learnability of a human made object’. Usability therefore applies to anything that we make and interact with. A website, a toaster, a door handle or even a hammer; they all need to be easy to use and give the best possible benefit to the user. At Kalexiko we love smart websites that not only keep the reader engaged but also entertain and delight. This means your site must look fantastic and be easy to use. Remember, if people get frustrated with …