Sharing our design expertise, technical skills and industry knowledge

Posts in SEO

Google’s most popular search queries for 2011

google search queries

For the year 2011, the Facebook Social Network dominated search queries over all others in the UK. Four different variations of Facebook were used in the top four slots including FB, www.facebook.com, Facebook login and facebook.com within Google US according to Experian Hitwise. MOST SEARCHED-FOR TERMS IN THE UK 2011 1. Facebook 2. Youtube 3. Ebay 4. Facebook login 5. Amazon 6. Argos 7. BBC 8. Fb 9. Google 10. BBC News Within the top 50 searches celebrities such as Kim Kardashian, Victoria Beckham, Kris Humphries reign at the top in search queries. UK internet users clicked to search for …

Continue reading »

Google Analytics: some of the new features explained

analytics

It seems that scarcely a week can go by here without us having to talk about Google. It’s not our fault, they keep doing stuff! This time they’ve upgraded Google Analytics, their immensely powerful tool for tracking activity on your website, such as what users of your site are looking at, how many of them there are, how they got there, where they go afterwards, what they’re interacting with and for how long. The big change Aside from the interface improvements, which we’re sure you can discover for yourselves, the flagship new feature appears to be real-time activity monitoring. As …

Continue reading »

Google Panda: What it could mean for you

google_panda

Pandas, by and large, are pretty useless creatures. They spend most of their time sitting around eating bamboo or doing nothing, and when they’re not doing that they’re generally asleep. In fact, apart from being outrageously cute they don’t really seem to bring anything to the table, which is just as well since they’re not even tasty enough for us to eat them. Not to be discouraged though, they nevertheless seem to have their adorable little hearts set on extinction, and despite the best efforts of conservation groups their complete ineptitude at breeding does them no favours whatsoever. It’s almost …

Continue reading »

White Hat SEO v Black Hat SEO

white hat seo

They can be a secretive bunch over at Google. So secretive in fact, that no one outside the company is ever entirely sure what they’re up to; not Kalexiko, not any other SEO company, not Rex Banner, not anyone. What we do know is that their main objective is to provide a search experience that returns the most relevant and informative results to its users, and it’s important to bear this in mind when formulating a good SEO strategy. Google also helpfully offers some vague guidelines on what constitutes good and bad web design, but they rarely go into any …

Continue reading »

Your essential guide to SEO success

seo

Search Engine Optimisation (SEO) is all about improving your website to make it as easy as possible for people to find you using search engines such as Google, Yahoo and Bing. It is one of the most important tools you have to ensure your site is seen and visited. It is also a lot less complicated than you think! Here’s an essential guide from Kalexiko to guarantee SEO success. Get your key words right When it comes to your website listing, getting your content wording spot on is an SEO basic. The aim is to build into the natural flow …

Continue reading »