Posts in Business
The continuous evolution of web based media has developed a niche for online marketing. Popular websites generate good revenue through advertising, and promoting a business with online videos and blogging has never been easier. Digital marketing has paved the way for innovations in web design that facilitate a greater interest for the viewer. No matter the business, anyone from large corporate marketing firms to stay at home moms can create compelling, creative marketing personalities and ideas. With a little commitment, a business can soar through the help of social media websites and strategic advertising formats. With the web, anything is possible.
5 reasons why your business should be on Google Places
When was the last time you used a Yellow Pages? If the answer is recently then you’ve just ruined this article, so I hope you’re proud of yourself. The Yellow Pages certainly does have its uses; it’s great for standing on top of to reach particularly high shelves, balancing wobbly tables, or even as an effective doorstop. Plus it’s full of local business listings for practically every sector you could possibly require. Google Places combines aspects of a business directory with their map service, allowing customers to search for local businesses and see where they are geographically, as well as …
Handy tools for start-up and small companies
Famous cosmetics entrepreneur Mary Kay Ash once said that “People are a company’s greatest asset”. She wasn’t wrong, but it’s also frequently said that workers are only as good as their tools. Small businesses, especially at the moment, are often working on the narrowest of margins, which is why they need to be sure that they have the best tools at their disposal with which to do the job. Here we look at some of the tools that we think SMEs (small and medium enterprises) might find useful. Xero – accounting software Accounting for many businesses is a necessary evil. …
Digital Marketing Trends for 2012
The end of 2011 is fast approaching, and assuming the world doesn’t end, 2012 is shaping up to be a pretty good year all round what with the Olympics, the iPhone 5, a new Batman film, as well as the England football team’s obligatory ineptitude at the European Championships. Plenty to look forward to then. At Kalexiko we’ve had an eye on 2012 for a while now, so we’d like to share with you a few of the digital marketing trends that we think are going to be of particular importance over the next year, if not already. SEO and …
How a great client can make things so much easier
At Kalexiko it’s our job to (amongst other things) design and build brilliant websites for our clients. We’d like to think we’re really good at it, and you need only look at our portfolio, as well as the feedback we get, for proof. We try to work as closely as possible with our clients and gain a real understanding of what they do, what they need, and how best to achieve it. We communicate and consult with them at every step of the project, keep them completely in the loop as to how it’s all coming along as well taking …
Effective techniques to encourage website sign-ups
Having a great looking website that informs and delights is of paramount importance. However, just because someone is viewing your site, this doesn’t automatically mean they are going to become a paying customer. That’s why sign ups are a really important conversion tool. It’s a bit like being a shop assistant or owner. Someone wonders into your store and has a mooch around. They may even look quite interested in certain products but after a few minutes, they simply stop browsing and walk out. It’s only then you realise you should have walked over and asked if they’d like any …
Facebook…the ninth wonder of the business world!
If there is one thing that we at Kalexiko are sure of it is the power of the web, we spend countless hours working with businesses across the UK to ensure they are equipped with the best quality websites; sites that not only promote but in todays internet obsessed society, aid business tenfold but what we along with millions across the world are now aware of is that a company website isn’t the only way to utilize the power of the internet…a social media presence is now an integral factor in twenty first century business marketing. Since it’s world launch …
Managing and Delivering Complex Projects
When running any business, project management is a necessity and the difference between the success of a business and crumbling chaos. Projects in business that are long term, costly, critical and complex in their nature require sufficient management techniques to ensure their success and in today’s modern business world the traditional methods of project management will fail to have effect. Network’s, communities, key partnerships and of course competitors are the norm for any of today’s businesses and inevitably the technological systems used are far more complex which is why, for businesses to maintain the wanted success in their sectors; complex …
5 mobile apps to help your business become more productive
In today’s economy a job is very rarely the regular nine to five. A job is very much a lifestyle and be it sales, marketing, business, or even journalism; nine to five no longer cuts it, we now know that for success in such a struggling economy it is vital to keep on the ball at all times and ensure that whatever field you may be in, business is always booming! Mobile business is the way forward, in today’s urging economy nothing is more essential then keeping on top of your business at all times and with companies including Apple …
8 tips on how to exceed client expectations
After working with a variety of clients with different requirements (and demands) over the last 5 years, we’ve learnt a thing or two about customer care. Experience is priceless and reading articles or books can never prepare you for real life situations. However, you may find the below points useful; Honesty is integrity Everyone can talk and everyone likes to talk but delivering is so much harder. A few years ago, we use to take on as many projects as possible and thought more the merrier strategy will help us grow. However, this strategy is so flawed as we found …
Why have a corporate blog?
We’ve always been very reluctant to integrate a blog into our website, as it’s a huge commitment (with high maintenance). There’ so many websites with a blog that are rarely updated and contain seriously old news. Creating a company blog is easy and straightforward, however keeping it engaging and interactive for users is difficult. Below are the core reasons we decided to include a blog into our website; Keeping our existing clients in the loop We are currently working on many exciting projects with several clients across the globe and became in need of a ‘dumping ground’ for simple posts …